Privacy Policy

When you request a free audit: your name, email address, phone number (optional), business name, website address, city and state, industry, and your description of what you sell and to whom.

When you create an account: your name, email address and password (stored only in scrambled, hashed form, so we cannot read it), plus the business details, any documents you upload, your audits, and your conversations with the AI consultant.

Automatically: your IP address and browser type when you submit the free audit form, which we use to prevent spam and abuse. If you sign in, we set one cookie that keeps you signed in. We also use the Google Ads tag, which sets cookies so we can tell whether a visit that started from one of our Google ads led to an audit request. It does not send Google the details you type into our forms.

About your website: the audit visits the public pages of the website you give us, the same way any visitor would, and looks up public information about your business and local competitors on the web. We do not log in to anything or access private areas of your site.

• To run your audit and show you the results.
• To email you your results and, if you requested a free audit, to follow up with you about them by email or phone. You can tell us to stop at any time.
• To keep the service working, secure and free of spam.
• To improve the audit over time.

We will not add you to a marketing newsletter without asking, and we do not sell, rent or trade your information.

We use a small number of service providers to run the audit. Each one receives only what it needs to do its job:

• Vercel hosts the website.
• Neon hosts the database where your information is stored.
• Anthropic (Claude) analyzes your website and business details to write your audit and power the AI consultant.
• Browserless loads your website in a browser so we can check how it works on mobile.
• Google PageSpeed Insights measures how fast your website loads. It receives only your website address.
• Resend delivers our emails.
• Google Ads measures whether our ads lead to audit requests, using the cookies described above. You can opt out of personalized ads at adssettings.google.com.

We may also share information if the law requires it, or to protect the rights and safety of our business, our customers or others.

If you turn on a share link for a report, anyone with that link can view the report until you turn the link off.

We keep your information for as long as it is useful for your audit and our conversation with you, or until you ask us to delete it. When we delete an account, its businesses, documents, audits and chat history are deleted with it.

You can ask us at any time to show you the information we hold about you, correct it, delete it, or stop contacting you. Email ben.mcalilly@gmail.com or call (662) 205-8582, and we will take care of it promptly.

Your information is sent over encrypted connections and stored with reputable providers. Passwords are hashed and never stored in readable form. No system is perfectly secure, but we take reasonable steps to protect your data and limit who can see it.

Business Audit is meant for business owners and is not intended for anyone under 18. We do not knowingly collect information from children.

If we change this policy, we will update the date at the top of this page. Significant changes will be noted here.

Ben McAlilly Creative, Tupelo, Mississippi
ben.mcalilly@gmail.com · (662) 205-8582