Business Audit · Ben McAlilly Creative

Find out what is actually holding your business back.

An AI-powered audit of your website, marketing, brand, search visibility, sales and technology. Built from real evidence, scored transparently, and turned into a plan you can act on this month.

7
audit categories
40+
checks per site
~5 min
to a full report
Business Health Score
Sample audit · local service business
58
Website Performance71
SEO & Visibility44
Marketing52
Sales & Conversion61
Technology & Automation38
Competitive Position55
CRITICALFix immediately · Verified
No way to book or request a quote from the homepage
Add a “Get a free quote” form above the fold and a tap-to-call number on mobile. Competitors in your area offer online booking on their first screen.
01

What is wrong?

Scored findings across seven areas, each tied to the evidence we found on your site and in your market.

02

Where am I missing out?

Opportunities your competitors are taking and you are not: bookings, reviews, local search, email, automation.

03

What should I do next?

A prioritised action plan ordered by revenue impact, with difficulty, cost and a 30/60/90-day roadmap.

What you get

Like hiring a consultant, a marketing strategist and a technology advisor. In one afternoon.

Business Health Score

One number you can track over time, built from transparent criteria you can inspect line by line.

Evidence, not opinions

Every finding is labelled verified, estimated or AI observation. If we could not check something, the report says so.

Fixes, not just problems

Each recommendation says what is wrong, why it matters, what you gain, exactly what to do, and what it costs.

Competitor comparison

Real local competitors discovered on the web, with where they beat you and where you can win.

AI business consultant

Ask follow-up questions. It knows your whole audit and answers like an advisor who has read it.

Executive report

A polished PDF and a shareable link for partners, plus a dashboard that keeps every past audit.

How it works

Real data in, real plan out.

You watch each stage complete live: crawling, measuring, researching competitors, scoring and writing the plan. Nothing is fabricated; if a data source is unavailable the report says so.

Start a free audit
  1. 01

    Tell us about the business

    Name, website, industry, location, what you sell and what you want to achieve. Add social profiles or documents if you have them. Three minutes.

  2. 02

    We collect real evidence

    Your site is crawled and loaded in a real mobile browser. We read the technical signals, check speed, find your competitors and review their sites.

  3. 03

    You get a scored plan

    Seven category scores, an overall Business Health Score, prioritised fixes with cost and difficulty, a 30/60/90-day roadmap and a consultant to ask.

Every recommendation

Not “improve your SEO.” Exactly what to change, and why it is worth it.

  • Problem, why it matters, and the opportunity if fixed
  • The specific action, written for a non-technical owner
  • Difficulty, cost, priority and potential impact
  • Grouped into fix now, 30 days, 90 days and long term
  • The evidence behind it, and whether it was verified
CriticalHigh impactEasyCost: LowVerified

Rewrite the homepage hero so visitors understand the offer in seconds

Problem:
The first screen says “Our Story” and the only call to action is “Contact”. A visitor cannot tell what you do or how to buy.
Why it matters:
Most decisions happen in the first screen. High-intent traffic is leaving before it reaches the menu or locations.
Do this:
Lead with “Austin’s 24-hour coffee shop for students and night owls”, list your three locations, and replace “Contact” with “View menu”, “Get directions” and a tap-to-call button.

Evidence: homepage H1 “OUR STORY”; above-the-fold CTA “CONTACT”; 0 forms on 7 crawled pages; competitors show “Order online” and “Join rewards” in their first screen.

What gets audited

Seven angles on one business.

01
Website & UX

Messaging clarity, mobile experience, load time, calls to action, lead capture, broken links and accessibility.

02
SEO & Visibility

On-page SEO, local search signals, structured data, indexability and the content gaps competitors are filling.

03
Marketing

Social presence, content, email capture, tracking, local marketing and the shape of your acquisition funnel.

04
Branding

Value proposition, positioning, differentiation, consistency and how professional you look next to competitors.

05
Sales & Conversion

Booking paths, pricing transparency, social proof, retention, upsell opportunities and revenue leaks.

06
AI & Technology

What to automate, which AI tools fit your business, CRM and customer-service tooling, and technology gaps.

07
Competitive Position

Three to five real competitors found on the web and compared on website, visibility, brand and reviews.

Honest by design

Rankings, traffic, reviews and follower counts need account connections. Until those are linked, the report marks them unavailable instead of inventing numbers.

Plans

Start free. Go deeper when you are ready.

Billing is coming soon. New accounts currently start on the Free Audit plan.

Free Audit
  • Website & SEO audit with overall score
  • Top 5 recommendations
  • No competitor analysis
  • No AI consultant
  • View in app only
  • 1 business profile
  • 1 audit per day
Start free
Most complete
Professional
  • Comprehensive 7-category audit
  • All recommendations + 30/60/90 roadmap
  • Competitor analysis
  • AI business consultant
  • PDF reports & share links
  • 3 business profiles
  • 10 audits per day
Book a call
Agency
  • Comprehensive 7-category audit
  • All recommendations + 30/60/90 roadmap
  • Competitor analysis
  • AI business consultant
  • PDF reports & share links
  • 100 business profiles, white-label reports
  • 50 audits per day
Book a call
Questions

Straight answers.

Is this a generic checklist?+

No. The audit is built from data pulled from your actual website, a real browser session and live web research on your competitors. Generic best practices are only suggested when they are missing for your business specifically.

What do you need from me?+

Just your website address and a short description of the business. Connecting Google or social accounts is optional and coming soon; until then the report clearly states what could not be measured without them.

How long does it take?+

Most audits finish in four to seven minutes. You can watch each stage complete in real time.

Will the scores be fair?+

Scores come from weighted criteria. Anything that could not be evaluated lowers the coverage of that category rather than being guessed, and every category shows exactly how it was calculated.

Can I re-run it later?+

Yes. Every audit is saved to the business profile so you can re-run after making changes and see the score trend.

Ready when you are

Get an honest read on your business today.

Enter your website, answer a few questions and have a scored plan in about five minutes.

Start your free audit